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If Leonardo daVinci registered on Monster.com, what job category would he check: 'artist,' 'writer,' or 'inventor'?
OK, OK, I'm not Leonardo daVinci!
But I mention him to remind you that even in today's specialized economy, people who are really good at more than one thing are valuable.
After years working as a writer, designer, and web developer, I know that when these different streams in the same river of creative effort are flowing together, they are a powerful force that makes absorbing your message effortless.
I am a communications expert who loves making information available, absorbable, and engaging to everyone from an ivy-league professor to a villager in a developing country.
During a career spanning communications avenues ranging from editing NASA technology transfer publications to illustrating children's instructional books, and from designing intuitive information architecture for an NIH biotechnology website to creating cartoon spokespeople for a national federal charity campaign, I have always found a way to make the messy odds and ends of complex information into an appealing package that an inquiring mind would want to open. Everyone loves a good story. I want to tell it.
In the current information environment, you have to reach out equally through print and web, social and video, and text and imagery to engage people where they are. When it's well done, it's a message blitz.