1. Know Your Audience

–> survey: serious stuff checked

But don't take their word for it

–> analytics.zoogle.com

99% CTs on “How DO sea turtles do it?”

 

2. Focus on the Positive

–> humorous image of fish belly up (or dog).

Agggggh!

Clicking on link: Escape to Puppies.com

3. Provide easy engagement points

–> vote for one

Use Trusted Voices

Supply Chain: Yves Choinard

Climate Change: Al Gore

Human Rights: someone

Everything else: Opra (cartoon of her throwing her arms up like she does)

5. Reduce Cognitive Load

— here’s what you need to know

–here’s why you need to know it

–here’s what to do with it

6. Keep it short

–> nuff said

 

The end