Stakeholder engagement • Communications and strategic planning •  Web and print design and copywriting

A lifelong communicator, I specialize in creating and managing community-building campaigns through engaging visual and editorial content. While I have enjoyed creatively supporting small businesses and government agencies, my passion is nonprofit and environmental communications and I have spent the last eight years as a manager for the ocean conservation nonprofit SeaWeb. I am interested in building stakeholder engagement and community for an organization making a better world.

 

Professional Experience

PDF iconCommunications Consultant

Marida Hines Consulting, Gaithersburg MD
December 2017–present

  • Plan, design, and manage editorial and graphical outreach for SeaWeb’s stakeholder engagement and communications programs.
  • Liaise with trade media for earned media placements and write blog posts, email blasts, profiles, and press releases to tell the organization’s story and engage its community.
  • Coordinating with partners, planned, developed and deployed messaging, branding, web, email and social outreach for recent launch of the Seafood Co-Lab stakeholder engagement competition that resulted in nearly 1,000 votes in the first week

SeaWeb Senior Program Manager

The Ocean Foundation, Washington DC
2016–2017

  • Planned campaigns and created websites, graphics, editorial and marketing copy, email newsletters and blasts, media releases and other outreach to promote SeaWeb’s four major programs.
  • As Manager of SeaWeb’s Seafood Champion Awards, increased program’s online mentions by 140% and nominations by 130% in one year through rebranding, a revamped awards event, and focused promotion.

Senior Manager, Content Development and Online Initiatives

SeaWeb, Silver Spring MD
2012 –2015

  • Planned communications campaigns and supervised Science Editor and Visual Initiatives Manager in creating user-oriented stories and graphics for web, email, and social channels.
  • Raised SeaWeb’s e-newsletter average click percentage by 42% and decreased unsubscribes by over 80% in one year through user-centered design and content.
  • Created media blitzes on key ocean issues using concurrent email blasts, slideshows, video interviews, e-newsletters, and social media that typically raised web traffic more than 28%.

Webmaster

SeaWeb, Silver Spring MD
2010–2012

  • Maintained SeaWeb’s 10 flat-file websites and managed complex migration to three streamlined WordPress websites.
  • Designed, copyedited, coded and tracked 15 weekly and monthly e-newsletters and approximately 12 email fundraising Asks per year.
  • Provided graphic design, video capture and editing, photographic and technical support to program managers in four SeaWeb offices worldwide.

Owner and Art Director

Dog Days Communications, Washington Grove MD
2001–2010

  • Designed and implemented branding and marketing strategies for government, engineering, nonprofit, trade association, and small business clients including the National Institutes of Health, the Combined Federal Campaign, CBS Outdoors, Dynamac Corporation, District of Columbia Public Schools, and others
  • Created custom content including designing logos, staging photoshoots, writing site copy, and writing and designing matching print brochures and annual reports

Executive Director of Content Management

Phillips Health, Inc., Potomac MD
2000–2001

  • Worked with design, IT, and marketing teams to launch new websites for eight physician franchises
  • Coordinated with editors, designers, and marketers to improve the user experience and build sales through improved website navigation, functionality, content, and presentation
  • Wrote the organization’s first Web Style Guide and created the organization’s first content management protocols including file preparation, naming, and archiving conventions

Other experience

  • Newsletter editor for Computer Sciences Corporation, onsite at NASA Eastern Regional Remote Sensing Applications Center
  • Freelance travel writer
  • Children’s book illustrator

 

Education

  • Bachelor of Arts University of Maryland (Art History/Studio Art)
  • University of Maryland University College, Montgomery College—Multiple credit classes in communications, journalism, writing, digital media, web development, PHP programming

Community Service

  • Town Councilor, Town of Washington Grove Maryland (2007–2010)
  • Adjunct Professor, Montgomery College Germantown Maryland—Digital Art & Illustration, Digital Photography (2009–2011) and Drawing Instructor, Town of Washington Grove Maryland (2009)
  • Pro-bono web developer for the Episcopal Church of the Ascension, the Town of Washington Grove, NanceMusic.com, KidneyForGail.com, and others
  • Author, The Complete Great Falls Climbing Guide (2001) and publisher, Climb Maryland! (2002)

Technical Skills

Graphics and illustration
Adobe PhotoshopIllustrations, infographics, photo editing, animated GIFs
Adobe IllustratorLogos, illustrations, infographics
Adobe InDesignAnnual reports, brochures, newsletters
Media & editorial
Microsoft WordReports, collaborative content development
MeltwaterSetup and monitor hashtag tracking and media release taget lists
Emails and newsletters
MailChimp, Constant Contact, SalsalabsDesign, send, track results of email blasts and newsletters
Google Drive, Podio, Evernote, AsanaCreate and manage collaborative spreadsheets, documents, archives
Web development
WordPressWebsite design and development, child themes, taxonomy, and information architecture
PHP/mySQLBasic database searches and cleanups, basic PHP troubleshooting
Planning & analytics
Microsoft ExcelBudgeting, work planning, metrics tracking and analysis
Google analyticsCreate accounts, configure reports, monitor results
Social
Twitter, Facebook, Hootsuite, InstagramStrategic planning, messaging, partner coordination
Video
Apple FinalCut ProXBasic video capture and editing